Well, it AdLand and media industry in arms, along with a host of other Top-Down-Management corporate names as Microsoft, AT & T, AOL and Yahoo about the different concerns.
Frankly, in the case of Microsoft, should be the case of the pot calling the kettle black! Both Microsoft and AT & T have fought against charges of confidence in the past, with Google Co-founder of Microsoft called "A convicted monopoly."
And naked, as the accounting turned ad man, Sir Martin Sorrell, "One of the most powerful voices in advertising," which, in my opinion, speaks volumes about the state of advertising by day.
It seems that there is a growing concern in AdLand on Google's online dominance.
This is all so strange that we are talking here of a means tested, in any number of people respected and expressed their opinion as to the suitability, or otherwise, as through the Internet as a (traditional) advertising medium.
Jerry Della Femina says that most online advertising creates resentment, working to close attention rather than attract interest. Zergio Zyman believes that banners are a joke, and Della Femina continues, "… and find ways to reach people, but we will not reach them by advertising on the Internet".
In Marketing Management, Philip Kotler, had this to say, "To remain efficient and profitable, vendors must achieve a delicate balance between the ineffectiveness of trying to be all things to all people through mass marketing, and the prohibitive cost of the ends completely customize a marketing mix for each person. "
Is not this logic admit that mass marketing is a thing of the past?
And is not a highly sophisticated Internet marketing mass? Remember that everything is being driven by the mass marketing mentality AdLand and associates. All driven by technologies based on data invariably reduced to a mass marketing to niche, make no mistake, the supposedly "customized" approaches "to customers remain a form of mass marketing.
What Top-Down and the Administration has not fallen into is the fact that the Internet is a bottom up (if that is what is called!) – and connects people to each other and certainly not with advertising. In television commercials can create brand awareness in Web only create a nuisance!
Meanwhile, Back at the ranch online advertising remains a relatively small part of the over all market advertising – £ 2 million of a total of £ 17 billion in the United Kingdom but is growing rapidly – up by 41% last year.
While Therefore, top-down and the Administration is doing its part to help maintain its presence mediocrity in the world of advertising, since it seems they are manipulating the books. Customers have noticed differences between the number of clicks (for online ad) that Google have been charged and the number arriving by their own assessments!
AdLand Nothing has changed … nothing!
And the sad thing is that all this need never have taken place, there is considerable (and proven) more efficient method of communication available, using existing media. It is called Interactive Marketing Communication, and is available to you right now!
About the Author:
Paul Ashby pioneered interactive communication to the advertising and marketing communities some twenty-five years ago. The communication issues he addresses have been neglected during the explosive grown of advertising in the 60s, 70s and 80s, these are: Cognitive Dissonance, Selective Retention and Selective Exposure.
Would you like to discover the incredible results to be attained by using interactive communication? Well these are revealed for FREE at http://effectiveaccountablecommunication.blogspot.com or contact Paul directly on paul.ashby@yahoo.com
Article Source: ArticlesBase.com – Have you Heard the One About Google Taking Over Double Click!
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