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Tag: Licensing? New Deal? BBC Worldwide? Hard line
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 VTech has signed a licensing agreement with BBC Worldwide to produce in the Night Garden toys.
BBC Worldwide has reached a licensing deal with VTech to produce electronic learning aids for BAFTA award winning program in the Garden of Night.
 The new range is suitable for children aged six months upwards is characteristic of the characters from the Ragdoll produced series and will hit shelves in autumn / winter 2009. The range will include four In the Night Garden products hard-line license and software for the V. Smile Baby Infant Development System.
 Other products in the offer includes the Top Spin and Gazebo learn spinning, a children's book, a 3D interactive Play Table and a way Sorter Pinky Ponk. In the Night Garden Development Program's bestseller V. Smile Baby Child Development System is suitable for babies from 18 to 36 months of age.
Andrew Barrett, VTech € ™ s European product development director, said: â € œWe are excited to join forces with BBC Worldwide and a license in this popular and established. VTech already offers a strong range of toys for babies and children, who be enhanced by this new partnership. The new range will offer retailers something unique that combines the popularity of the television series high quality VTech € toys.â
Julie Kekwick, senior account manager of BBC Worldwide, said: â € "This new partnership with VTech symbolizes a significant expansion of our licensing program for In the Night Garden – we are able to offer pre-school children the opportunity to learn through play and interaction with their favorite characters .

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Tag：licensing，New deal，BBC Worldwide，hard line
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Article Source: ArticlesBase.com – Vtech: New Deal for in the Night Garden

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